B.O.C Week 6: Why Jeans Cost $300

     The denim fabric is very strong and durable. It can withstand alot of impact, and can create all sorts of denim jeans. Jeans are worn to work or for any event really. The better quality your jeans the longer you will have them. This attracts jean enthusiast who really love the fit of their jeans and go to extreme measures to making them feel just right, even if that means not washing them.

"Mr. Chiara, who says he wears jeans every day in both work and

social situations, believes that "the less people wash their jeans,

the better their jeans become. Denim really does shape to

people's bodies, and when you wash a jean you lose some of that

shape." (wall street journal)

The True Religion jeans "Phantom" run up to about $375, and Gucci's jeans range from $495 to $665. These premium jeans are made in the United States.

"These expensive jean brands  try to stand out from season to season by using patented materials, such as rivets and stitching, and by using special washes and distressing methods. These might involve dying, pressing, and even using sandpaper and drills on the raw jeans. These methods can be particularly expensive when done in the U.S., where factories must meet more stringent environmental and labor standards than in many low-cost nations."(askandyaboutclothes.com)

B.O.C Week 3 Business Professional Swim Suit

Beach wear attire for professional women.

If a business woman were to come into a business that i owned, or we were in a similar circumstance in which she would need my professional help to assist her in choosing an appropriate swim suit for a business pool party i would have to recommend her a vintage swim suit. 1950's vintage swim suits are appropriate for all occasions. They cover up your midriff and give you that sense of security that you still appear professional and not trashy. This is a perfect swim suit for the business woman who wants to keep the integrity and respect she has earned in her work place. They are also very cute and fashionable. I would also recommend her some comfortable bright wedges, so she wont look so uptight.

BOC; Week 1: Slip! Slop! Slap!

         The Slip Slop Slap campaign was a very successful health campaign in the 1980's. It was launched by the Australian Cancer Council. It featured an animated character named Sid the seagull who wore board shorts, a t-shirt, and a hat and educated the Australian community with three easy ways to protect them from skin cancer. Slip, Slop, Slap. The campaign is widely credited as playing a key role in the dramatic shift in sun protection. During that time melanoma rates were sky rocketing and evidence of the link between UV radiation and skin cancer was mounting. The idea came about when the Cancer Council Victoria approached a broadcaster named Phillip Adams whom was the creative director of an ad agency and asked him to create a campaign that would encourage Australians to protect their skin. With the help of Alex Stitt who was a designer/animator and Peter Best who was a composer. They brought alive this character Sid the seagull and adapted a jingle, in which they put in a TV commercial. The TV commercial became an immediate hit with kids and parents alike. It was quite genius of them to come up with a catchy and simple slogan that pretty much anyone can sing to and apply it in their life. Slip the sunscreen off the tube, Slop it on, Slap it everywhere on you. Pretty simple message. The Australian Cancer Council Victoria was really smart in putting this campaign in action. They cared about its citizens and acted quickly in finding a solution to stop the rate of melanoma increase. This demonstrated that this organization was not going to leave the Australian people vulnerable to skin cancer, and they tried the popular mean possible to get their attention and educate the Australian people through television. It was quite genius.

Slip, Slop, Slap!

It sounds like a breeze when you say it like that

Slip, Slop, Slap!

In the sun we always say "Slip Slop Slap!"

Slip, Slop, Slap!

Slip on a shirt, slop on sunscreen and slap on a hat,

Slip, Slop, Slap!

You can stop skin cancer - say: "Slip, Slop, Slap!"