E.O.C Week 10: Review Exercise

You have been hired by a fashion consultant to help solve an argument between a social morality group and the Ginch Gonch marketing department. The morality group feels that Ginch Gonch should not be allowed to have a billboard of their new advertisement next to a major freeway and 100 yards from a high school. However, the marketing team at Ginch Gonch feels they are within their rights to market their products anywhere they want. Your job is to discuss the pros and cons of each side and make a decision on what should happen.

The Ginch Gonch advertisements can stir up quite a bowl of controversy. Although the Gay & Lesbian community supports this brand full on, I believe that there is a time and a place for everything. Including Ginch Gonch, for example you CAN'T put one of their explicit bill boards off the highway from any school in general. Either way its still a school an education institution where students come to learn. It is not a shopping mall therefore they don't have any right to destroy the education atmosphere of the students with their guy on guy billboards. I have nothing against the gay community, but i wouldn't even want to see a straight people half naked wearing spandex shorts near my school. It would just repulse me every day, thus distracting me from taking in knowledge. 

Pros:

Pertains to the Gay Community

Decorative underwear 

Controversy

Good/Bad publicity and exposure for the company

Cons:

Almost Naked stereotypical steroid models. 

Too much Sexual Content.

Inappropriate.

Not suitable for children to be exposed to.

Gate way for other companies to use images like these to gain controversy.

E.O.C Week 10: Discussion Questions

What keys characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products? 

Ginch Gonch key characteristics in their advertisement methods consists of
“double entendre, something that conveys two meanings, one of which is sexual and risqué.” 
(Brand Story, Pg. 167) They use the "sex sells" message in their ads to stir a controversy that will make their underwear go in high demand.

Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?

The sad reality of the matter is that in this world sex DOES sell.  It is also very common among high end brands to use the power of sexuality to their advantage. Dolce & Gabbana is a perfect example of a brand that uses the sex sells technique to mold their brand image.

Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?

Jason Sutherland definitely thought outside the box. Catering to the gay community was a great move on his part because it expanded his customer base by a very high percentage, The gay and lesbian community crave that brand that makes their products to their needs instead of the heterosexual needs.

If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?

I would make an edible underwear line and call it Gin. Gin will taste just like... well just like gin, but if you want a little more flavor to your underwear's delight there is also cherry gin, watermelon gin, lemonade gin and the flavor of old plain Gin.