E.O.C Week 10: Discussion Questions

What keys characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products? 

Ginch Gonch key characteristics in their advertisement methods consists of
“double entendre, something that conveys two meanings, one of which is sexual and risqué.” 
(Brand Story, Pg. 167) They use the "sex sells" message in their ads to stir a controversy that will make their underwear go in high demand.

Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?

The sad reality of the matter is that in this world sex DOES sell.  It is also very common among high end brands to use the power of sexuality to their advantage. Dolce & Gabbana is a perfect example of a brand that uses the sex sells technique to mold their brand image.

Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?

Jason Sutherland definitely thought outside the box. Catering to the gay community was a great move on his part because it expanded his customer base by a very high percentage, The gay and lesbian community crave that brand that makes their products to their needs instead of the heterosexual needs.

If you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why?

I would make an edible underwear line and call it Gin. Gin will taste just like... well just like gin, but if you want a little more flavor to your underwear's delight there is also cherry gin, watermelon gin, lemonade gin and the flavor of old plain Gin.