The Slip Slop Slap campaign was a very successful health campaign in the 1980's. It was launched by the Australian Cancer Council. It featured an animated character named Sid the seagull who wore board shorts, a t-shirt, and a hat and educated the Australian community with three easy ways to protect them from skin cancer. Slip, Slop, Slap. The campaign is widely credited as playing a key role in the dramatic shift in sun protection. During that time melanoma rates were sky rocketing and evidence of the link between UV radiation and skin cancer was mounting. The idea came about when the Cancer Council Victoria approached a broadcaster named Phillip Adams whom was the creative director of an ad agency and asked him to create a campaign that would encourage Australians to protect their skin. With the help of Alex Stitt who was a designer/animator and Peter Best who was a composer. They brought alive this character Sid the seagull and adapted a jingle, in which they put in a TV commercial. The TV commercial became an immediate hit with kids and parents alike. It was quite genius of them to come up with a catchy and simple slogan that pretty much anyone can sing to and apply it in their life. Slip the sunscreen off the tube, Slop it on, Slap it everywhere on you. Pretty simple message. The Australian Cancer Council Victoria was really smart in putting this campaign in action. They cared about its citizens and acted quickly in finding a solution to stop the rate of melanoma increase. This demonstrated that this organization was not going to leave the Australian people vulnerable to skin cancer, and they tried the popular mean possible to get their attention and educate the Australian people through television. It was quite genius.
Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the sun we always say "Slip Slop Slap!"
Slip, Slop, Slap!
Slip on a shirt, slop on sunscreen and slap on a hat,
Slip, Slop, Slap!
You can stop skin cancer - say: "Slip, Slop, Slap!"
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