Well Known Product #2: Barnes & Noble

Barnes & Noble 

"Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service." 

Consumer:  

Barnes and Noble is the ultimate destination for book lovers among more.  The Barnes and Noble customer ranges from children, students, adults, and pretty much anyone that enjoys the world of reading. Barnes and Noble attracts a very intelligent diverse community. People seeking that literature pleasure among a favorite book or the excitement of a new one. From your own reading enjoyment to school assignments and research related books. Barnes and Noble has everything.

"Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service."(Barnesandnoble.com)

Competitors: 

Two of Barnes and Noble major competitors is Amazon.com and Borders. It could also include independent book stores, and websites. Amazon.com is the largest competitor because it offers cheaper prices for books that are processed through their data base. They also have more of a selection that includes more than books. 

"Amazon.com’s most important capability is their “knack” to sell over the internet and
create an environment that facilitates even novice users of the web to very easily buy over the
web. In essence, they have taken the first step to revolutionize the online buying experience for
consumers."(teknirvana.com)

Market Place: 

Barnes and Noble is a very successful chain of book stores. They even have their own bookselling brand and sell a variety of products. Unlike their competitor Borders who went out of business, Barnes and Noble thrived and kept on expanding by creating the Nook which is an e book reader. They thought outside the box and it paid off. The Nook became a successful device and brought more success to Barnes and Noble.

"Barnes & Noble, Inc, a Fortune 500 company, is the world’s largest bookseller and the nation’s highest-rated bookselling brand.  The company is a leading content, commerce and technology company that provides customers easy and convenient access to books, magazines, newspapers and other content across its multi-channel distribution platform."(barnesandnobleinc.com)

Community: 

Barnes & Noble is an excellent company that has created a great community that is immense. They are truly dedicated to their communities and make them an element into what the company is about and the education it provides to the several different kind of people that walk through their doors. They involve everyone from children to teens, adults, seniors there is no specific customer target. They have book readings and activities for children, book signings, school fundraisers etc.

"Barnes & Noble is a company driven by the principle that bookselling is important work.  We believe a great bookstore is also a reflection of its community.  We pioneered the concept of a retail store as a community center, and annually host approximately 100,000 community events nationwide. Our events enrich the minds of readers of all ages, and raise funds for local schools and literary and cultural organizations."(barnesandnobleinc.com)