E.O.C Week 3: Chapter Discussion Questions

1. Is Ralph Lauren a designer? Why or Why not? 

“Ralph Lauren has dedicated40 years of his life to the creation of his brand image. The Ralph Lauren Polo line is featured on fashion runways and in every department store across the nation.” (Brand Story, pg.35)

Ralph Lauren is the kind of designer that translates his style into everything he makes. That clean, polished, preppy look has evolved into so many products for Ralph Lauren. He dresses everyone from children, to teenagers, and adults. Including his home goods collection. Which also reflects his signature style.

  2. Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?

“In the mid-1960’s, Ralph Lauren took a position with a Boston-based tie manufacturer, Rivetz. He was an average salesman, but his appearance management was extraordinary.” (Brand Story, pg.37)

 Ralph Lauren first worked at Brooks Brothers in the late 1950’s. I believe this is where he developed his skills and grew to his potential. He developed some knowledge and used it to his advantage. 

  3.Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?

Ralph Lauren has many different divisions ranging from children's, women's, and men apparel. Also including sports wear, fragrance collection, and home decor. They all carry that Ralph Lauren signature style. Lauren caters to the homogenous lifestyle.

  4.What is your favorite division of Ralph Lauren? How does that division emulate your personal lifestyle?

Although Ralph Lauren has some pretty appealing clothing, it does not reflect who i am, and i dont prefer to wear his brand. My identity does not fit so well with the Ralph Lauren look.

  
5.How has Ralph Lauren built on his original brand to create an empire and a almost unparalleled career in fashion? Can you think of someone else who compares to him?

Ralph Lauren has developed and maintained his classical style and signature look. His innovative ideas in clothing have inspired others and his clothing is worn by almost anyone who likes the clean, polished, prep look. He thought outside the box and took his signature look from clothing to fragrances and home decor goods.

“Lauren’s company continued to flourish, launching new product lines, expanding into the international market…” (Brand Story, pg.44)