EOC Week 2: Chapter 2 Exercise

Trace the history of the fashion brand Burberry. Examine its ads today and those from past campaigns. What are the differences? Has the target market changed? Did this fashion company follow its target clients as they aged? Back up your research with clear examples

"Burberry is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks" (wikipedia)

Burberry was originally popular by its trench coat and tartan pattern. They have worked along time to re establish their image and appeal to the younger generation. Their recent ads over the years have included a group of models styled in Burberry looking really young, wealthy, and rich. Their clothes are never dull, their edgy and luxurious. They didn't change their target market per say but they definitely broadened their audience, and made their clothes more fun and appealing.

 In this old Burberry Paris ad from the 1920's depicts the famous Burberry trench coat and the simplicity of their ads back in the day. They were very informative but the images were bland.