1. What makes the Brini Maxwell television personality unique? How does her personality benefit the brand? The Brini Maxwell personality is very relatable to house wives and mothers. She is a woman who is a busy body and likes to keep herself busy and up to date. The show feautures tips, recipes, entertaining ideas, craft projects, home renovation and interior design schemes that the every day woman can learn and apply in her home.
2. What were the steps taken by Ben Sander to develop his character, Brini Maxwell? Was he successful? Why or why not?
The creator of Brini Maxwell and the man behind the genius idea to make an educational show for the every day house wife to not only watch but to include in her every day life routine is the man Ben Sander himself. He developed the concept to create a tv show for house wives and over all the average mother to learn and enjoy from. This show teaches them recipes for healthy meals, crafts projects for them to try at home and interior design schemes for them to apply in their own homes.
3. Why do you think Brini Maxwell made it into the national spotlight on television? What was her brand’s message?
Brini Maxwell made it into the national spotlight on television because she had that charisma that many women found hypnitizing. Brini Maxwell is the type of woman that other woman can find so much in common with and listen to what she has to say. Her brands message was to educate woman and empower them to be creative and learn new things that they can apply in their lives
The creator of Brini Maxwell and the man behind the genius idea to make an educational show for the every day house wife to not only watch but to include in her every day life routine is the man Ben Sander himself. He developed the concept to create a tv show for house wives and over all the average mother to learn and enjoy from. This show teaches them recipes for healthy meals, crafts projects for them to try at home and interior design schemes for them to apply in their own homes.
3. Why do you think Brini Maxwell made it into the national spotlight on television? What was her brand’s message?
Brini Maxwell made it into the national spotlight on television because she had that charisma that many women found hypnitizing. Brini Maxwell is the type of woman that other woman can find so much in common with and listen to what she has to say. Her brands message was to educate woman and empower them to be creative and learn new things that they can apply in their lives
4. What do you think Brini Maxwell’s target market is today? Why would baby boomers be down to watching Brini Maxwell?
Their target market is young adult and their grammas. Women of all ages enjoy watching this show, and they learn alot from it. Through recipes for gramma to fashion tips for mom everyone favors a topic in the segment. Baby Boomers would enjoy making the craft projects that Brini teaches them in a part of the show, where you must embrace your creativity.
5. Why were the iTunes podcast and the reproduction of her old shows as vidcast a smart step toward rebranding Brini Maxwell? Would you have done anything differently?
Brini Maxwell survived because its owner sought to it that the tv show would embrace change. He wanted to give more exposure to the tv show that he made the smart move of reproducing Brini Maxwell as vidcast on Itunes podcast for more viewer exposures. This was a very successful decision on Ben Sanders part, not only did he acknowledge the fact that his company needed to change and embrace technology but he took action and embraced the magic of vidcast on Itunes. I would have probably done the same move, you have to embrace change in order for your company to survive.
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