Final Project: What You Want To Produce?

Motor Femme is a fresh new idea, it is my own concept. I want Motor Femme to be a company that will go down in music history for being one of the best stores to sell unique and creative items and clothes that you can just identify the brand by the design and style,  I see my company expanding globally and my designs and items belonging to female music fan across the other side of the world. I want to give every music fan the opportunity to buy something that really represents them, and gives them their self identity. The products for Motor Femme will include hand- made band shirt halter tops, jackets, band shirt dresses, customized band heels and other pieces of customized clothing. All of Motor Femme’s items and clothing have a story to tell. They are not just material and fabric stitched together but they are items that are all solely inspired by the divine existence of Music. When you buy a shirt of your favorite band it gives you that security of your own identity. You want your music, that huge aspect of your life to reflect upon you. Music lovers seek the most diverse items to wear, to separate them from everybody else. Motor Femme will never have hundreds of back stocked boxes of the same shirts and items in our store ever. We embrace change; we give our music lovers so much variety for their self-identity. We don’t treat our shoppers as just another sale; we want to establish and keep their friendship, and value their music knowledge and sense of style.  

“The communication between a particular clothing brand and the consumer is a special connection. Through some method, the retailer, manufacturer, or designer label reaches out and grabs an individual’s interest.” (Brand Story pg.3)

“The main function of fashion branding is to provide a structure that uses images and language to impart a meaning to retail products…suggests that whereas an advertisers main goal is to sell the products, good advertising requires that marketers to take into account the inherent qualities of the products as well generate a meaning to the consumer.” (Brand Story pg.24)