Final Project: Define Your Market And Also Your Identity

"Today, unfortunately we live in a climate of revisiting old trend stories. Some say this is "vintage". I challenge designers to think outside of the box. It has been a long time since we have seen a "new" style (Brand Story, pg 132)

“A good product is even better if it has a strong concept behind it and is made well.” (Brand Story, Foreword, Pg. 17) 

                                                                                                                                                                                      The Motor Femme customer is the under dog female who revolves her life around   music.

She is a non conformist, and an original individual. She is that fearless girl that is not afraid to jump into the mosh pits and get punched by sweaty big dudes because she doesn't care. She only cares about the musical enlightenment that goes through her body as she feels the loud amplifier running through her ears and into her mind. These strong females are not the kind of girls that care whether they ruin their shoes or rip a hole through their shorts. These women with attitude range from as young as 14 years old to their mid 20 somethings. They prefer vintage looking clothing, paisley, bohemian, 60's psychedelic, gypsies, strange jewelry, at least one jacket with a back patch, tight clothing, loose boho chic clothing. My customers are individuals that take their identity seriously and embrace their musical taste to form their own unique style. At an affordable price of course. 

"Many women respond to the elements of fun, freedom and edgy expression."(Brand Story, Pg.162)

“To succeed, cultural brands must reflect an appropriate maker and develop a product’s identity.” (Brand story, Pg. 187)