Many of us have an idea for branded fashion product that is
missing in the world. Design and brand a fashion product that you think is
missing from the marketplace. Before you start you will need to conduct
research to see if it already exists. Also, you should figure out if there is a
need for the product. Use current periodicals such as Women’s Wear Daily or WWD
Accessories to help you with your research. Explain your findings to the class.
I have always wondered about portable record players, but i never ever thought about a portable record player/ fashionable purse. Not only will the purses be super unique and awesome looking but the record player will be functional and inter changeable so you can switch the records when you get tired of listening to the previous one you had on before. The records will be held in place by this high tech secure system that allows for the record to play at a constant rate without stopping even as you walk or fall down. The portable record player purse will be able to withstand drops from big heights like a 10th story floor (just don't try it yourself) “Some say
this is “Vintage,” I challenge designers to think outside of the box. It has
been a long time since we have seen a “new” style.” (Brand Story)
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