Final Project: Who Am I Aiming These Clothes At?

             "Many women respond to the elements of fun, freedom and edgy expression.” 

                                                                                                       (Brand Story, Pg. 162)

 

   

 " The communication between a particular clothing brand and the consumer is a special connection" 

(Brand Story, pg 3)

Motor Femme will be aimed at those fearless young girls that don't think twice when it comes to jumping into a mosh pit or stage diving into a large crowd. Which they do not show any sign of fear, because their mind is not focused on getting hurt or in the pain. They only care about that high musical enlightenment that goes through their body as the loud amplifier runs through their ears and into their mind. That passionate love for music that you get when your at a concert and the world is yours is the element that i want to provide for my motor femme girls. I am aiming for starters with those young 14 year old girls that are developing their teen angst and set themselves apart from the circle of trends and the music and clothes that society wants them to listen to. They are the bean sprouts of music lovers and along with them I want the 20 somethings that are die hard music fans, and are still developing their sense of style. My price points will be at affordable prices to high end prices. The high end prices will only be applied to one of a kind pieces and customized pieces such as a studded leather jacket.

 “Storytelling speaks to the emotions of the target market, which in return becomes loyal to the company.” (Brand Story, Pg. 7)