E.O.C Week 7: The Pitch

 

   Motor Femme apparel is not the average, plain, and simple clothing that you just throw on to feel good about yourself. Motor Femme is the complete opposite of that, it’s the apparel for the die-hard female music fan itching to release their own form of self-expression.  Motor Femme is the clothing that binds hand in hand with music. It is the brand for the female gender ages 12 to 20 somethings looking to retaliate against gender roles, society, the government, our parents and embrace our diverse music and art culture. Motor Femme is the brand that actually cares about these individuals, and brings an identity to those girls that are feminist, the girls that baby sit for $20, the girls who parents don't know who they are, this brand represents all of those girls that escaped their problems through the world of art and music.

 "The cumulative image of a product or service that consumers quickly associate with a particular brand, it offers an over all experience that is unique, different, special, and identifiable" ( chapter 1 pg 4 brand story) 

Age group: 12-20 somethings

Style: Rock n Roll, 77 Punk, 60's Mod, 60's Psychedelic, Blues, Metal 

Designs: T-shirts, heels, purses